Joy Steinberg

Founder and President

Joy launched JSI Marketing to focus on qualitative research and Digital/Social Insights. Her rich client- side perspective is based upon experience with multi-national organizations – The Clorox Company and Mary Kay, Inc.

In addition, graduate training in International Relations with an emphasis on International Business (University of Texas – Dallas) with a B.A. in Interdisciplinary Studies and Marketing Communications (University of Wisconsin – Madison) has helped her to regard global business problems and opportunities from a well-rounded perspective.

Experience and Expertise

Joy has Consumer Insights expertise with emphasis on Qualitative Research. Her scope of qualitative experience includes: user experience testing, ethnographic exploration, shop-a-longs, new product development, brand image and positioning, advertising testing, package design & graphics evaluation, market research on-line communities.

Experiences range from large qualitative, usability projects and agile research (i.e. 30 one-hour IDIs within 5 days, innovation sprints) along with multiple medium /smaller-scale qualitative and qualitative + quantitative projects supporting B2B and B2C clients across multiple categories ranging across CPG, Criminal Justice, Finance, Healthcare, Insurance, and Technology.

Joy Steinberg


From partners and clients

Jim Longo


Joy is an exceptional qualitative researcher with an impressive track record of success. She has a deep understanding of market research and an impressive ability to apply agile market research and digital technologies to gain meaningful insights. She has worked with our organization for a decade and has consistently provided reliable and insightful perspectives. Joy is a great listener and has a consultative approach that has earned her the trust of our clients. We highly recommend her services and look forward to a continued successful partnership with Joy.

Jim Longo, Co-Founder & CSO

“Awe-Inspiring Work”

Joy is one of the most intelligent, thought-provoking, and thoughtful people that I have worked with. She makes everything she works on better. Period. Her effortless style, attention to detail, and ability to create compelling storylines make her a gem for every project and collaboration. Her writing is top-notch, and her ability to distill complex research into the big take-aways makes for efficiencies and awe-inspiring work.

Allison Green, Senior Director of Philanthropy Insight Global
Pete Alberse


Joy’s innate ability to tap into the voice of the consumer makes her an integral partner for consumer insights exploratory.  Her collaborative approach, attention to detail and ability to synthesize key findings are top-notch.   She is also excellent at managing and over-delivering on the needs of clients – all with a smile and positive attitude.

Pete Alberse, Partner One Better Ventures, LLC
Christopher Murphy

“My go-to partner”

I have worked with Joy on several projects across multiple brands over the last several years and she has become my go-to partner when it comes to consumer research projects.  Her deep experience in the natural products industry has elevated our thinking when it comes to consumer research and has helped us deliver truly breakthrough insights for our brands that have translated into tangible in-market success.  Joy’s approach is always very collaborative and her network of service providers in the research space always deliver the results we need within our, often limited, budget.  Joy is also one of the best focus group moderators I have ever worked with and her ability to translate the raw research into clear & actionable insights that can be shared directly with our senior leadership is second to none.

Christopher Murphy, VP Sales & Marketing at Pamela's & Ancient Harvest Brands
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Get in Touch

Connect with Joy today and let’s start begin to really understand your customers.