Consumer Understanding For

Actionable Insights

Actionable Insights

JSI Marketing specializes in Consumer Insights with emphasis on Qualitative Research

JSI Marketing will be your strategic partner for a seamless process to deliver actionable insights.

With a consultative approach, JSI will create a custom method that best addresses your overall business objectives.  Based on rich industry and category experience, approaches range from proven traditional research methodologies to innovative and agile principles and digital technologies.

Why Choose JSI Marketing


From partners and clients

Jim Longo


Joy is an exceptional qualitative researcher with an impressive track record of success. She has a deep understanding of market research and an impressive ability to apply agile market research and digital technologies to gain meaningful insights. She has worked with our organization for a decade and has consistently provided reliable and insightful perspectives. Joy is a great listener and has a consultative approach that has earned her the trust of our clients. We highly recommend her services and look forward to a continued successful partnership with Joy.

Jim Longo, Co-Founder & CSO

“Awe-Inspiring Work”

Joy is one of the most intelligent, thought-provoking, and thoughtful people that I have worked with. She makes everything she works on better. Period. Her effortless style, attention to detail, and ability to create compelling storylines make her a gem for every project and collaboration. Her writing is top-notch, and her ability to distill complex research into the big take-aways makes for efficiencies and awe-inspiring work.

Allison Green, Senior Director of Philanthropy Insight Global
Pete Alberse


Joy’s innate ability to tap into the voice of the consumer makes her an integral partner for consumer insights exploratory.  Her collaborative approach, attention to detail and ability to synthesize key findings are top-notch.   She is also excellent at managing and over-delivering on the needs of clients – all with a smile and positive attitude.

Pete Alberse, Partner One Better Ventures, LLC
Christopher Murphy

“My go-to partner”

I have worked with Joy on several projects across multiple brands over the last several years and she has become my go-to partner when it comes to consumer research projects.  Her deep experience in the natural products industry has elevated our thinking when it comes to consumer research and has helped us deliver truly breakthrough insights for our brands that have translated into tangible in-market success.  Joy’s approach is always very collaborative and her network of service providers in the research space always deliver the results we need within our, often limited, budget.  Joy is also one of the best focus group moderators I have ever worked with and her ability to translate the raw research into clear & actionable insights that can be shared directly with our senior leadership is second to none.

Christopher Murphy, VP Sales & Marketing at Pamela's & Ancient Harvest Brands

Trusted by Leading Brands

JSI Marketing is proud to provide actionable insights to B2B and B2C clients across multiple categories

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Get in Touch

Connect with Joy today and let’s start begin to really understand your customers.