This year was filled with change in many aspects for Americans, especially woman, which shapes expectations, hopes and fears for what lies ahead in 2017.
Using a visual research platform called GlimpzIt, we asked women (age 18+) to share what it means to them to be a woman living in America in 2017. Our female respondents were primarily in college or college graduates (73%) with an average age of 31, uploaded images (called “glimpzes”) to visually demonstrate their expectations and in some cases, fears. They included a short text caption to explain their choice. These images were evaluated by a panel of peers to see which ones resonated with them, resulting in a total of 457 respondents and peer evaluators.
Their input resulted in a wide spectrum of sentiments including: freedom, confidence, strength, discrimination, equality and struggle.
Expectations and fears of American woman for 2017
Perspectives from our respondents produced three main themes:
- A good portion of respondents have a positive outlook regarding females living in America in 2017. They hope that 2017 will follow the progressive trend of previous years and that women will still have the freedom to be themselves.
“A strong woman who knows and goes after what she wants”
“Freedom and ability to do what you want. Women can be healthy and keep up with men too”
- In contrast, some respondents are frightened at the thought of being a woman living in America in 2017. This fear stems from Donald Trump’s recent election to presidency and the discrimination that they believe will follow.
“I feel that with the new president elect coming in, women will be treated worse than before. We will be seen as objects or a rating.”
“In 2017 we will have a president who routinely degrades women. We have to be strong and prepare for the discrimination that is sure to follow”
- A few respondents believe the growing trend of single moms and workplace discrimination will cause 2017 to be a struggle for some women. They also mention how it will be necessary to remain strong and confident in the face of such adversity.
“In 2017 life being a woman is a struggle. That means got to sacrifice for my children to help we’re hoping for the best. God bless America!!”
“2017 will be full of trial & tribulation for women so its important to remain strong”
In summary, to effectively communicate and engage in 2017 with women living, contributing and leading in America – it will be important to understand and acknowledge their strengths, struggles and desires.